What is digital consultancy?

Internet consultants who are specialists in business use of the internet and keep themselves up-to-date with new and changed capabilities offered by the web. Ideally internet consultants also have practical experience and expertise in management skills such as strategic planning, change, projects, processes, training, team-working and customer satisfaction.

Wikipedia 2014


You have just watched the famous “Did you know- shift happens”, a video which aims to put into perspective the tremendous pace of change we are now experiencing in the modern digital world. As most industries now have a digital component,  it illustrates how easy it is to fall behind by standing still or facing backwards while everyone else is facing forward and heading in the other direction.


With digital technology moving as fast as it is, it makes sense to to be fully across your sector. Of course this is not always possible, it is therefore necessary to hire someone whose role it is to be that person.

The digital Consultant performs the vital role as part of your virtual team, responsible for all digital aspects of your project or projects. He or she must be able to estimate the digital implications of commercial actions undertaken as part of the overall project. Each project needs to be viewed from a digital perspective and be open to alternative approaches if required or if desirable to enhance the potential for success.

The Consultant must be able to make these suggestions in a timely and professional manner, to maximise his or her effectiveness and presence on each project.

The formulation of a comprehensive digital strategy is a prerequisite for any project above a certain size and should provide a clear and consise plan before the commencement of any physical work in actually building the project. Please click here see the what constitutes a digital strategy. Read my post on being a virtual digital consultant .